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GENTRI x Leather & Cotton

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GENTRI x Leather & Cotton

Author: Melody van der Veen / Category: Brand Ambassador / Published: May-11-2019

Back in January, we received a DM on Instagram from GENTRI, a musical group, who asked to partner with us. After rounds of messages and phone calls, we partnered up for our first collaboration with them this spring. As I have gotten to know GENTRI, I have been amazed by their commitment, professionalism, and mindset behind all that they do. Earlier this week, I sat down for an interview with Brad Robins, one of the three gents that make up GENTRI.

Q: How did GENTRI get started?

A: The three of us met in a regional production of Les
Misérables, a musical production.

About 3 months after it ended, at the recommendation of Casey’s wife, we decided to form a group. We knew that we wanted to do something that was more than just music. Around that time, one of Casey’s friends expressed how the ideals of the gentlemen seem to be a thing of the past. It got us thinking, “We could use this music platform to not only make awesome music that moves people, but also stands for something bigger than any one of us.” It became this movement that people could get behind, whether it's women advocating for the type of man they would like their son, husband, or brother to be, or for men something they could strive to be. We are by no means perfect, but this serves as a constant reminder of what we want to be, which is the best version of ourselves.

Q: How would you describe the role of fashion & style in establishing GENTRI's brand?

A: We believe that when you look good, you feel good, and when you feel good, you’re most likely to do good.

From the very beginning, developing our look has been a point of emphasis, whether that’s in a formal setting with a tux or suit, or even just that everyday style. Every artist has their own kind of style, but having a style that’s unique to us in this niche market was so critical. Reinventing this style over time has proven to be a necessary piece to keep us moving forward.

Q: How would you describe the role of fashion & style in establishing GENTRI's brand?

A: We believe that when you look good, you feel good, and when you feel good, you’re most likely to do good.

From the very beginning, developing our look has been a point of emphasis, whether that’s in a formal setting with a tux or suit, or even just that everyday style. Every artist has their own kind of style, but having a style that’s unique to us in this niche market was so critical. Reinventing this style over time has proven to be a necessary piece to keep us moving forward.

Q: How would you describe your process, more collaborative or specific roles?

A: We definitely are collaborative, we have to be, but each of us bring different skills to the table.

Bradley Quinn, more commonly known as BQ, has a background in photography, videography, and graphic design. He has helped shape our visual identity and maintain a level of professionalism and credibility. Casey has a background in entrepreneurship, general management, operations, and sales. He steers the ship in how we choose to position ourselves in the music industry. I [Brad] come from the corporate world. I worked for a technology company called Adobe for six years in social media and digital marketing. In terms of collaboration, it was kind of the perfect storm. A lot of what we learned in our day jobs, which we held down for 4.5 years before going full time [with Gentri], equipped us with the skills necessary to build a foundation for us to stand on today.

Q: What opportunities over the last 5 years do you think led to GENTRI's success and growth?

A: Many musicians struggle early on to get in front of a lot of people quickly. Our label, Shadow Mountain Records, was connected to a retail chain that puts on events for women all across the country.

Instantly, we were touring the country as a musical act for these conventions, performing for 1000-7000 people 10 to 15 times a year for 2 straight years. It gave us a solid fan base. The label was also extremely crucial in terms of us producing our sound. We pioneered a music genre we like to call, ‘Cinematic Pop.” We bring in these cinematic, orchestral elements and that sound is not cheap to produce. The label understood our vision, they bought in, and helped us release four or five albums. Our holiday album was in the top five on the holiday charts and iTunes charts for holiday.

Q: How would you describe the role of fashion & style in establishing GENTRI's brand?

A: We believe that when you look good, you feel good, and when you feel good, you’re most likely to do good.

From the very beginning, developing our look has been a point of emphasis, whether that’s in a formal setting with a tux or suit, or even just that everyday style. Every artist has their own kind of style, but having a style that’s unique to us in this niche market was so critical. Reinventing this style over time has proven to be a necessary piece to keep us moving forward.

Q: What are your hopes going forward for GENTRI?

A: We plan to continue to write, record and release new music as well as tour not only the US, but internationally.

From a touring standpoint, we have every expectation and hope that we will be all over the world. We also hope to find more partners to further the gentleman’s movement, whether that’s through music, fashion, or service opportunities.

Q: How would you describe your process, more collaborative or specific roles?

A: We definitely are collaborative, we have to be, but each of us bring different skills to the table.

Bradley Quinn, more commonly known as BQ, has a background in photography, videography, and graphic design. He has helped shape our visual identity and maintain a level of professionalism and credibility. Casey has a background in entrepreneurship, general management, operations, and sales. He steers the ship in how we choose to position ourselves in the music industry. I [Brad] come from the corporate world. I worked for a technology company called Adobe for six years in social media and digital marketing. In terms of collaboration, it was kind of the perfect storm. A lot of what we learned in our day jobs, which we held down for 4.5 years before going full time [with Gentri], equipped us with the skills necessary to build a foundation for us to stand on today.

Q: How would you describe your process, more collaborative or specific roles?

A: We definitely are collaborative, we have to be, but each of us bring different skills to the table.

Bradley Quinn, more commonly known as BQ, has a background in photography, videography, and graphic design. He has helped shape our visual identity and maintain a level of professionalism and credibility. Casey has a background in entrepreneurship, general management, operations, and sales. He steers the ship in how we choose to position ourselves in the music industry. I [Brad] come from the corporate world. I worked for a technology company called Adobe for six years in social media and digital marketing. In terms of collaboration, it was kind of the perfect storm. A lot of what we learned in our day jobs, which we held down for 4.5 years before going full time [with Gentri], equipped us with the skills necessary to build a foundation for us to stand on today.

Q: What opportunities over the last 5 years do you think led to GENTRI's success and growth?

A: Many musicians struggle early on to get in front of a lot of people quickly, but our label, Shadow Mountain Records, was connected to a retail chain that puts on events for women all across the country...

Instantly, we were touring the country as a musical act for these conventions, performing for 1000-7000 people 10 to 15 times a year for 2 straight years. It gave us a solid fan base. The label was also extremely crucial in terms of us producing our sound. We pioneered a music genre we like to call, ‘Cinematic Pop.” We bring in these cinematic, orchestral elements and that sound is not cheap to produce. The label understood our vision, they bought in, and helped us release four or five albums. Our holiday album was in the top five on the holiday charts and iTunes charts for holiday.

Bradley Quinn Lever

Brad Robins

Casey Elliott

Bradley Quinn Lever

Bradley Quinn Lever

Brad Robins

Casey Elliott

Q: What are your hopes going forward for GENTRI?

A: We plan to continue to write, record and release new music as well as tour not only the US, but internationally.

We are making our first trip over to Europe this summer. From a touring standpoint, we have every expectation and hope that we will be all over the world. We also hope to find more partners to further the gentleman’s movement, whether that’s through music, fashion, or service opportunities.

Gentri's most recent music video for Mother's Day.
In collaboration with musicians Ryan Innes, Yahosh, O/B/A, & EJ Michels.

Gentri's most recent music video for Mother's Day.
In collaboration with musicians Ryan Innes, Yahosh, O/B/A, & EJ Michels.

Q: Are there any musicians or artists that you draw inspiration from?

A: We like to keep our sound timeless but also accessible, so that it spans the demographic divide of old and young.

That inspiration comes from artists in the classical crossover, but we also love bands like Imagine Dragons on the opposite side of the spectrum. We pick and choose the parts from each musician that we admire, irrespective of genre, to create our own sound.

Q: What are your hopes going forward for GENTRI?

A: We plan to continue to write, record and release new music as well as tour not only the US, but internationally.

We are making our first trip over to Europe this summer. From a touring standpoint, we have every expectation and hope that we will be all over the world. We also hope to find more partners to further the gentleman’s movement, whether that’s through music, fashion, or service opportunities.

Q: Are there any musicians or artists that you draw inspiration from?

A: We like to keep our sound timeless but also accessible, so that it spans the demographic divide of old and young.

Q: Are there any musicians or artists that you draw inspiration from?

A: We like to keep our sound timeless but also accessible, so that it spans the demographic divide of old and young.

That inspiration comes from artists in the classical crossover, but we also love bands like Imagine Dragons on the opposite side of the spectrum. We pick and choose the parts from each musician that we admire, irrespective of genre, to create our own sound.

That inspiration comes from artists in the classical crossover, but we also love bands like Imagine Dragons on the opposite side of the spectrum. We pick and choose the parts from each musician that we admire, irrespective of genre, to create our own sound.

Q: What are your other passions outside of music?

A: We all love to be active. Coming from Utah, there are so many things to do from rock climbing to trail running to mountain biking, water skiing, and wake boarding.

Anything that gets us outside and moving is definitely at the top of our lists. We also love traveling and meeting people, which is why GENTRI works so well with our lifestyles.

Follow GENTRI's journey.

Q: What are your other passions outside of music?

A: We all love to be active. Coming from Utah, there are so many things to do from rock climbing to trail running to mountain biking, water skiing, and wake boarding.

Anything that gets us outside and moving is definitely at the top of our lists. We also love traveling and meeting people, which is why GENTRI works so well with our lifestyles.

Q: What are your other passions outside of music?

A: We all love to be active. Coming from Utah, there are so many things to do from rock climbing to trail running to mountain biking, water skiing, and wake boarding.

Anything that gets us outside and moving is definitely at the top of our lists. We also love traveling and meeting people, which is why GENTRI works so well with our lifestyles.

Follow GENTRI's journey.

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